He is most likely to have a career in engineering, has no interest in politics, a full head of light brown hair, and the photos are often taken at a slight distance.
The female profile is in her 20s (29 was the most common age), and also has a high income.
But then they suddenly need money for rent too, then food, then medical fees, and it can quickly escalate.
Nancy*, a 47-year-old single mother from North Yorkshire was conned out of over £350,000 that way: “I wasn't comfortable, and then I got so far in I couldn't get myself out, and I didn't want to walk away having lost £50,000 or what-have-you, so you keep going in the hope that you're wrong and this person is genuine,” she explained to the BBC.
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Nancy is now facing bankruptcy, and although her case is extreme, the average victim of online dating fraud loses £10,000 according to Action Fraud.
It was only when her money transfer was blocked due to a security alert around the man’s name that she realised something was wrong.
Not long after, Jane discovered an ex-colleague nearby had been scammed by the same man at the same time and she’d had a very lucky escape.
So what can you do to avoid being a victim of an online dating scam?
Serious fraudsters sometimes even create further fake profiles and use them to be rude to you, all to make the main fake profile seem more desirable.
And it’s not just particularly vulnerable people who fall victim either.