So let's now ask the real question: of these 20 million people e Harmony claims you can flirt with, how many are actually able to flirt back?
In no time, the average woman on the same site has been bombarded with impersonal messages from a random cross-section of men. This is from Match's 2009 presskit: Okay, Match is double counting to get "12 couples", since a couple that gets married also gets engaged.
It's the worst thing they can do for their business, because there's no potential for new profit growth there.
Remember: the average account length is just six months, and people join for big blocks of time at once, so getting a new customer on board is better for them than squeezing another month or two out of a current subscriber.
And the ironic thing is that although they basically admit their sites are filled with chaff, pay sites have little interest in telling you who's paying and who isn't.
In fact, it's better for them to show you people who paid, even if it means they're wasting your time. First I want to show you what 29 to 1, advertised people to real, feels like. Remember, sites like Match and e Harmony are in business to get you to buy a monthly subscription.